Luniva Plastik – Multilingual B2B Export Website

A corporate sales channel that presents Luniva Plastik's product range to international furniture manufacturers, importers and distributors, and guides visitors from browsing products to requesting a quotation. The site is available in four languages, structured to be understood correctly by search engines and AI search, and runs on the company's own hosting.

The previous site was a Turkish-only WordPress page with almost no content: no product names, no technical data, no quotation flow, and not even a sitemap or robots file. Product information was scattered across a print catalogue and WhatsApp photos. The company wanted to export to Europe – Poland and Bulgaria first – but had no channel where a foreign buyer could find them, review the products and ask for a quote.

• Finding customers abroad: B2B channels for reaching furniture manufacturers, importers and distributors in the target markets were identified, and these companies were contacted directly.
• The print catalogue and raw product photos were analysed and turned into a structured product dataset of 10 product families (Armut, Bohem, Eymen, Bellona and Zirve leg series; bed base handle, stopper, lock) with model names, heights, threads and colours. No unverified technical values were published.
• Real product photos were processed without altering colour or shape; WebP images showing all colour variants side by side were generated for every product.
• Turkish, English, Bulgarian and Polish versions, each with its own URL structure, linked language versions and natural, industry-specific copy. The language switcher takes visitors to the same page in the other language.
• Technical SEO, GEO and AEO from the ground up: unique titles and descriptions, canonical and reciprocal hreflang tags, a multilingual XML sitemap, robots.txt, llms.txt and structured data (Organization, Product, FAQPage, BreadcrumbList) that matches the visible content.
• A spam-protected quotation form that routes requests by language: Turkish enquiries go to the domestic sales inbox, all others to the export inbox, and success is shown only after the mail server has accepted the message.
• A WhatsApp button that pre-fills the product name, language-specific contact details and a map link.
• Instagram management: The brand's Instagram account is managed with the same visual language and product information as the website.

A lean static architecture without frameworks or a database: content lives in structured data files per language, and a dependency-free site generator builds 77 static pages, the sitemap and the structured data. Product images are converted to WebP by an automated pipeline. The quotation form runs server-side with multi-layer spam and abuse protection. Automated quality checks validate links, language pairings, titles, structured data and the sitemap on every build, and the live site is tested again from outside after each release.

• Live in 4 languages; 68 indexable pages, every sitemap URL returns without errors.
• Home page first load ~57 KB in 5 requests; no third-party requests, layout shift (CLS) 0.
• Automated quality checks: 0 errors across 77 pages.
• Quotation requests reach the right inbox by language.